#1. Avoid Gimmicks & Sales Tricks.
Some realtors will make promises like… “We’ll get your home sold in 29 Days or we’ll buy it.” What they won’t tell you is that you have to agree to their list price and several rapid price reductions. And then if it still hasn’t sold they’ll…
purchase the home at 25-35% below the original list price.
The home will sell…but you won’t net top dollar. Sadly, some brokers are hoping to purchase below market value and aren’t committed to investing the time and $$$ needed to market your home the right way to get it sold for top Dollar.
#2: Don’t allow Zillow to dictate your home price.
Zestimate’s are often inaccurate. But they don’t have to be. Learn from a local specialist how to do Zillow damage control so you can avoid low offers when you’re ready to sell. To learn more about Zillow damage control…
#3: You get what you pay for…
If you’re looking to sell and NET Top Dollar you’ll want to work with a real estate professional that knows your market and is willing to go above & beyond to get your place sold.
Compare marketing strategies…
You’ll want a skilled negotiator working in YOUR best interest. Discount brokerages and FSBO sellers might save a few dollars on commissions but they often lack the marketing strategy needed to capture the best buyer for your home.
#4: Avoid Mega-Teams.
The problem with most mega-teams is that you rarely get the chance to work with the Team Leader. While they might claim to have hundreds of brokers on the team and that they’ve sold hundreds or even thousands of homes… the reality is that most large teams have a lot of turnover. Newer brokers on the team often leave once they’ve gained the knowledge and skills needed to venture out on their own.
Mega-Teams often have restrictions on marketing that you won’t find with a proven real estate professional.
#5: Compare brokers and marketing strategies.
If you needed a surgeon would you hire your neighbors cousin right out of med school? Of course not. Surprisingly, a lot of sellers will hire a friend, neighbor or acquaintance without taking the time to compare negotiating skills, experience and marketing strategies. While this works out some of the time it often creates a stressful relationship if the marketing is inferior and the home doesn’t sell right away. To avoid this mistake hire based on skills and experience rather than a personal relationship.